Outloud is a highly specialized marketing communications boutique firm. We help food and beverage brands, associations and commodity boards—of all sizes and configurations— reach their share and consumption goals.
Our clients are looking to increase distribution, sales and consumption in the retail and foodservice sectors.
We are laser focused on connecting clients’ products with the exact combination of food experts that can make decisions, and influence consumers to help move the consumption needle. We identify and engage with the pros that are key to increasing awareness and visibility for our clients’ products and categories.
We develop strategies and messages tailored for these foodservice, retail and food influencers. Then we deploy a tailored set of tactics that will raise awareness, inform and inspire them to make sure our clients’ products are ‘on the tip of the tongue’ – literally and figuratively.
We’ve proven, time after time, that identifying and deeply connecting our clients’ products with the right core influencers is a fundamental step in securing success. This is real roll-up-your-sleeves work, and it’s our passion to provide tangible results. We’re not for everyone. If you crave increased product market share, we might be right for you.
We are obsessed with knowing how to best reach the experts that matter most to our clients. Trusted experts wield influence, and we cultivate them to become third party advocates on your behalf. With our guidance, they help share your story and products to consumers. This expert influencer outreach is a cost-efficient way to either complement a consumer campaign or take the place of one – – depending on your audience and budget.
Need to create buzz for a new product or breathe life into how you’re marketing existing products and categories? We understand what excites influencers and how to get their attention.
Striving to exceed your member’s expectations by growing the category and proving your organization’s value? We have strong expertise in working with food and beverage check-off programs, commodity boards and associations to engage their membership, navigate the infrastructure and generate results.
Already have a consumer campaign? Our work complements a consumer campaign. We work side -by side with consumer campaigns, reaching food and beverage influencers to fill gaps that consumer-facing programs and agencies aren’t equipped to address.
Not able to fund a consumer marketing and promotions program? Our influencer outreach provides the foundation and results you need without breaking the bank.
Already doing outreach to food and beverage professionals? This is all we do, and we’d like to show you how we are different. It’s in the details.
How We Work
First, we set the table with a well-developed strategic plan. Then we Connect, Inform, Inspire, Cultivate and Amplify. The combination and timing of tactics is unique to each client, based on budget and objectives.
- Market Research
- Message Development
- Join forces with the right Influencers
- Leverage 3rd party advocates
- Seek and secure complementary partners
- Create Content
- Develop educational tools calibrated for experts
- Secure speaking opportunities at professional events
- Identify and manage conference participation
- Uncover, analyze and leverage compelling data points
- Create and curate on-trend recipes
- Aggregate trends data into useful, actionable content
- Mastermind hands-on cooking & inspiration events
- Deploy foodservice ideation sessions
- Develop and leverage video and photography assets
- Engage influencers through multiple touch points
- Grow influencer base
- Keep products culturally relevant
- Generate buzz continually through trade media
- Build/enhance digital and social presence among influencers
- Provide stakeholders with content for their marketing channels